International · Go-to-market
Preparing entry into the French market.
Mapping barriers, stakeholders and possible reactions before an engineering business enters the market.
Context
The starting point.
An international tourism engineering business was preparing to enter the French market and needed to understand its competitive environment.
Actions
What structured the work.
- Identify entry barriers and ecosystem stakeholders.
- Build a competitive map using open sources.
- Develop action–reaction scenarios to test the robustness of the options.
Key takeaway