Strategy · Boston
Repositioning a business in Boston.
Reassessing the market, offering and development channels after a relocation.
Context
The starting point.
A small organisation based in Boston needed to reassess its positioning after relocating and rebuild a coherent development path.
Actions
What structured the work.
- Conduct a strategic, operational and financial diagnosis.
- Analyse the market and clarify the value proposition.
- Explore new offerings and development channels.
Key takeaway